In Naples, coffee is not just a daily routine, it's a cultural heritage rooted in the land. Caffè Borbone aims to continue the centuries-old tradition of Neapolitan espresso, turning it into a "Magical Emotion" for coffee enthusiasts, individuals, and the environment.
Since its inception, Caffè Borbone has paid attention to every detail of its products, from the quality of the raw materials to the range of offerings, and even their brand image. This is to ensure that their product meets and satisfies their mission: to make the coffee ritual a pleasurable and relaxing experience, rather than a hurried morning routine.
Their goal is to provide a complete sensory experience that offers a moment of relaxation and indulgence, whether alone or with friends.
Caffè Borbone was established in 1997 under the name "L'Aromatika Srl" by Massimo Renda, who recognized the business potential of automatic coffee vending machines due to his experience working in his family's small coffee roasting business.
The company started by outsourcing the production of pods to an external company and selling coffee pod machines door-to-door in the provinces of Naples and Caserta. However, with the purchase of their first pod-making machine, the company began to expand and strengthen its sales team.
Their name, "Caffè Borbone," is deeply rooted in the coffee tradition of Naples, as it is associated with the Bourbon era, a time when Naples was a major hub for the best coffee blends from all over the world. The Neapolitans perfected the art of roasting coffee beans, turning it into a way of socializing, and making it a symbol of the city.
Caffè Borbone is now part of the Italmobiliare group and is a leading producer of compostable pod and compatible capsule coffee, with a widespread sales network across Italy. The company values sustainability, making it a strategic priority, and supporting environmental protection and educational projects, especially for young people. They also promote culture and are the official supplier to prestigious Italian theaters.
For Caffè Borbone, coffee is not just a product, but a slice of culture that everyone can enjoy and share, making it a small but magical emotion.